A merchant account is an account with a credit card processor which allows you to accept payments from your customers via Visa, MasterCard, Discover and American Express. By accepting payment via Credit Card you can increase your sales on average 400% over accepting only more traditional forms of payment such as Personal Check, Money Order or online-only payment vehicles such as PayPal and eGold. Accepting payments by Credit Card not only benefits you the retailer by increasing sales and ensuring you get paid faster but also decreases risk and liability for your customers.
In addition to a merchant account, for online commerce you will need a payment gateway. This is a real-time card processor which will verify your customers' credit card details including their address and CVV code (as desired) to reduce fraud and ensure your transactions proceed smoothly. The payment gateway will Authorize the credit card immediately as the customer checks out. Once you have processed the order and shipped the product, you will then Capture those Authorizations and receive payment in your bank account from your Merchant Account provider.
Some features of our merchant accounts include:
- Low or No Gateway Fee
- CVV2 and AVS Checks (no additional charge)
- Fraud Prevention
- Online Virtual Terminal (no additional charge)
- Recurring Payments (for subscriptions and recurring shipments)
- Low Rates
- Low or No Statement Fee
- Low Cost Batch Transactions
- Gateway Integration for Most Online Shopping Cart Software
- Accept Orders Over the Phone